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Brand Situation
Trend-setting argan oil-infused salon brand was phenomenally successful in North America. They sought the assistance of SBA to start up Asian markets.
SBA Added Value
  • Researched unique market conditions in Korea, China, Taiwan, Hong Kong, Vietnam, Thailand, Singapore, and India. Proposed tailor-made distribution channel strategies for each country.
  • Personally interviewed and vetted all appropriate distributors by country and attracted best-in-class partners to distribute the brand.
  • Negotiated long-term distribution contracts and built up full launch plans with brand and distributor principals.
  • The SBA solution allowed the brand to operate as if direct but without the costs and complexity.
  • China solution stands out as the recommendation to enter cross-border eCommerce – not well known back in early 2016 – has allowed strong sales development while maintaining a 100% cruelty-free policy.
Results
Brand launches across 8 Asian countries were highly successful, with several countries exceeding all previous best-in-class benchmarks. After 5 years, all distributors selected are still working profitably with the Brand.

China market sales have been outstanding with sales on track to exceed 100M rmb in 2018.
Client's Review
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“Since my earliest involvement with Rob Robertson, I have found him and his company to be world class in many ways. Star Brands Asia achieved positive results for Moroccanoil openings in Asia, and had a great deal of contributions to our company.

SBA's representation of Moroccanoil products to our mutual customer base has always been fair, courteous and above all, professional in every respect. The Star Brands Asia partnership with Moroccanoil has been an exemplary model to which we would like all partners to aspire.

With the above being said I strongly recommend Star Brands Asia as a business partner.”

—— Ofer Tal, Owner