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Brand Situation
Leading global beauty care device brand was successful in Sephora USA but, as it was not prepared to establish a full-blown subsidiary in Mainland China, lacked the infrastructure to enter Sephora in China.
SBA Added Value
  • Introduced the brand to China Sephora team, won agreement to launch.
  • Designed unique "virtual subsidiary" business model for the Brand to leverage 3rd party logistics and field training organizations.
  • Provided quality brand management talent to handle all aspects of marketing and PR on behalf of the brand.
  • The SBA solution allowed the brand
 to operate as if direct but without the costs and complexity.
  • Conducted full training of Sephora national beauty advisor team and ran all pre-launch activities until the acquisition by L'Oréal.
Results
Clarisonic's launch was and still is the most successful independent brand launch in the history of Sephora China.
Client's Review
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“Rob knows Asia. With his many years of beauty business expertise and his deep understanding of the Chinese culture, he was able to guide our market assessment and launch planning activities, and introduce us to the right business partners within China. I highly recommend Rob.”
—— Bill McClain, VP Marketing