Star Brands Asia was founded in 2009 to launch and expand the best of niche beauty brands in Asian markets. Financially successful, the consultancy saw strong brand sales performance, and received strong reviews from a credible client brand list. The vision of the company has not changed from the beginning, albeit now the company is focused on China solely.
Our Vision
To provide exciting new and different choices to Chinese beauty care consumers
To enable independent brands to succeed in China by removing the obstacles, providing comprehensive support, and driving sales
Rob Robertson
Founder & CEO
Rob has dedicated his career to successfully launching international consumer brand businesses in Mainland China and across the Asia zone. Fluent in Mandarin, Rob has worked professionally in the China for 13 out of the last 30 years. First as an import-export entrepreneur, then as a brand manager for P&G, then as marketing director for Clairol, then as general manager for L'Oréal's salon brand Matrix, then as the founder and CEO of Star Brands Asia, and finally most recently as the general manager of LVMH’s makeup brand Benefit Cosmetics, Rob has deep operational experience across all channels and all categories of beauty.
Jean Yin
Jean has developed her financial acumen through a variety of assignments including acting as Divisional Controller for LVMH Perfumes & Cosmetics Division. Since then, she has cofounded and developed two jewelry brands whose primary sales channels are online.
Liyang Fang
Brand Manager
Passionate with beauty cosmetics industry, Liyang has rich experiences including product, sourcing and creating a new brand. Thanks to her successful path among L'Oreal, local company and startup, she has deep marketing insights and understands what matters for consumers. Now she leads the clean beauty category for SBA.
Maya Wang
Product Manager
Maya began as a Management Trainee with Benefit Cosmetics and was promoted to oversee Sephora business and Trade Marketing based on outstanding work on the Brand. She handles business development and is currently focused on the launch of MORPHE for SBA.
Bluebell Group is a brand curator and operator in Asia since 1954. The company selects luxury, premium, and lifestyle brands for the Asian consumer and accelerate their growth via the activation of our retail platforms. Bluebell has the most comprehensive distribution network across 10 countries in Asia thanks to years of building trusted partnerships. Global brands trust Bluebell to manage complex distribution channels, targeting multiple cultures and market sectors, whilst local partners rely on us to curate and accelerate the inherent potential of our brands. As an independent group, Bluebell has the flexibility to pioneer and develop opportunities. In addition to pioneering the entire luxury industry in Asia starting from 1952, Bluebell has curated some of the world's most renowned fragrance & beauty brands in Asia, including Makeup Forever, Givenchy, Benefit, Lanvin Parfums, Clarins, Penhaligon's, Creed, Bond No.9 and many others. SBA has onboarded Bluebell as a minority investor to leverage synergies between our respective consumers and strengthen our respective visions of curating and building the best Beauty brands in China.
D1M eCommerce Technology is a leading eCommerce & digital retail service provider for international brand-owners operating in China. The company offers a full range of digital retail services and specializes in eCommerce consulting, IT development and channel operation. D1M is expert in luxury, cosmetics, fashion, baby and FMCG categories. Backed by a talented team, D1M is now serving over 100 international and local brands including Dior, Cartier, Eve Lom, Gucci, Fresh, Guerlain, Kiehls, Makeup Forever, NARS, Philosophy, and more. With professional skills, insightful understanding and rich experience, D1M provides diversified omni-channel service for brands that want to succeed.
The Lian is a comprehensive ecommerce and market service provider with 450+ employees and over 1.2B rmb in GMV in 2017. The company has achieved recognition for outstanding work on brands such as Kose, Innisfree, Moroccanoil and Laline. The Lian works across essentially all major ecommerce platforms, building up from it’s early presence on Tmall. The company has been awarded a “Golden Partner” of Taobao for 6 years running, and in 2017, together with parent company Lily & Beauty, they are the #1 online distributor of Beauty products on Tmall in China. SBA partnered with Moroccanoil for the launch of their brand in China, and works with the company on the Reuzel brand across all ecommerce channels.
Since 2009 Star Brands Asia has been honored to work with many outstanding and unique independent beauty care brands, a selection of which are shown below.



Our results are consistently outstanding and we intend to keep it that way.
We are passionately committed to expressing the uniqueness of each client brand and connecting it to the right target consumer!
We dig deeper and think more creatively in order to formulate and implement the best unique approaches in the changing China market.
We adhere to the highest professional
and ethical standards based on decades of experience in best-in-class
onsumer corporations.
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    Extensive experience on the brand

    side with best-in-class corporations
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    Successful results with dozens of

    independent brands

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    Outstanding reviews

    from past clients

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    operational performance across all

    channels from cross border to ecom to

    Sephora to boutiques to spa and to salon

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    Have engaged

    all categories within beauty care.

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    Great results in terms of managing

    Chinese teams.